NPD Finds Apparel Bright Spots in a Low
Season
The NPD Group, Inc., a leading market research company, takes a closer
look at the U.S. apparel market and through ongoing economic
challenges, is finding some pockets of growth in an otherwise fizzling
fashion market.
Jones Apparel Group
Launches Rachel Roy Diffusion Brand Exclusive to Macy's, Inc.
Jones Apparel Group, Inc. ("Jones" or the "Company") today announced a
strategy to support and expand the Rachel Roy brand to reach a diverse
audience and increase demand at different price levels. The Company
believes that there is opportunity to leverage Rachel Roy's design
talent to support significant future growth, including through a Rachel
Rachel Roy diffusion brand that will be offered exclusively through
Macy's, Inc.
Re-Introduction of Affordable Footwear Act :
Coalition Hails The
Affordable Footwear Initiative (AFI) Coalition applauded action by
Senators Maria Cantwell (D-WA) and John Ensign (R-NV) to formally
re-introduce the bipartisan Affordable Footwear Act (S. 730). The
legislation would eliminate the regressive and hidden tax paid on most
lower-cost and children’s shoes, or about 60 percent of the shoes sold
in the United States each year. Nine senators have joined Senator
Ensign as co-sponsors of this important and timely legislation. A
similar piece of legislation is expected to be introduced in the House
later this month.
American Apparel Reports March 2009
Comparable Store Sales
March 2009 Comparable Store Sales Decreased 11% March 2009 Retail Sales
Increased 12% to $28.2 million First Quarter 2009 Comparable Store
Sales Decreased 7% First Quarter 2009 Retail Sales Increased 21% to
$77.9 million
Juicy Couture's Intimate Apparel Collection :
Stay Comfy in Juicy Couture
In this sleepy economy, Americans are spending more time at home and
looking for clothing that merges both comfort and style. Juicy
Couture's new line of playful casual attire, Juicy Couture Intimate
Apparel, expands upon the company's iconic loungewear with affordable
panache.
The North Face and Polartec Launch Social
Media Campaign to Promote Green Living The
North Face®, the world's premier supplier of authentic, innovative and
technically advanced outdoor apparel, equipment and footwear, and
Polartec®, the creators of the highest performance textiles available,
today announced the launch of their ‘Eco Champion’ program. The
campaign, located at http://www.brickfish.com/EcoChampion, is designed
to recognize passionate people improving the environment and will honor
an ‘Eco Champion’ with a $15,000 donation made in their name to a
chosen green cause and a $1,000 gift certificate to The North Face
online store. “The Eco Champion campaign is a celebration of those
individuals who dedicate their lives to making a difference in our
world,” stated Nate Simmons, Director of Marketing for Polartec. “Both
Polartec and The North Face are committed to reducing their
environmental impact through programs like the recycled Polartec fleece
in The North Face Denali jacket, and we are thrilled to recognize
others who embrace the world we live in.”
Maurices Announces the Season's Top Trends :
Spring Fashion
Spring is in the air – which means one thing – it’s time to brighten up
your wardrobe! Whether you are looking for a few key pieces to add a
burst of color to your current wardrobe, need a complete overhaul of
your closet or preparing for a Spring Break getaway with the girls –
this spring’s hottest looks bring the latest prints, bright colors and
fun into your style!
In Recession-Fighting Move, BlueCotton Lowers
Prices on Custom T-Shirt Group Orders by an Average of 25 Percent
In a bid to help customers coping with smaller budgets in a tight
economy, custom t-shirt company BlueCotton today announced it has
reduced prices on group orders by an average of 25 percent – and in
some cases even up to 50 percent – depending on quantities and colors
of custom t-shirts ordered. BlueCotton.com has cut prices for orders of
six or more. The company also offers free shipping on all orders with
standard delivery (for the continental United States only).
Champion Consumers to Pay Homage to the
Hoodie
Champion, a leading athletic apparel brand for men and women, announced
today the launch of Hoodie Remix, www.hoodieremix.com, an interactive
online contest in self-expression that serves to pay tribute to the
hooded sweatshirt – an ongoing sports and cultural phenomenon brought
to you by the Champion Brand. Effective January 21, 2009, fans and
faithfuls of the hoodie are invited to log on and create their own
unique design through a user-friendly template that offers a mix of
color, pattern and overall style options. With interchangeable hoods,
sleeves, pockets and more, consumers are free to customize and create
their own design of a Champion classic.
